| Comparison | Reliance Mart | Best Price | D-Mart | Big Bazaar |
| Pricing | Comparatively OK but when people have choice they prefer D-Mart More as compared to Reliance Mart | Less | Very Less in some food and Grocery Items Like Brooke Bond Red label Tea is Sold in 269 which attract customers | Mostly Items are sold on MRP Offers are not more on Groceries |
| Oil Pricing | Ok | OK | Less as compared to Reliance, Best Price and Big Bazaar | Equal to MRP |
| Promotions | Pricing Are Not Clearly Informed on the Shelfs | Pricing are Well informed | Pricing are Well Informed on Shelfs | Pricing are Informed |
| Executives to Escort | Reliance has executives but they just tell What customer is asking and does not give options to the customers and tell them about the offers. Reliance Must Train their employees | Not Large | No Executives are Appointed to Escort Customers but People have to ask The Counter Person to | A Large Number of Executives are appointed by Big Bazaar |
| Visual Merchandising Activities | Visual Merchandising is not good, Proper Arrangement of Items is not their Sections are not according to the basic needs | Proper Arrangement is there | Visual Merchandising is good different sections according to basic needs | Different Sections for different items |
| Entry | Entry is not Well Maintained Shelf’s related to basic needs must be in the first order | Proper Arrangement is there according to the space | Entry is good items are arranged in proper format | Items are arranged in proper sections |
| Professional Approach | Employees at the Billing Counters don’t have professional Approach | Approach is good willing to help customers | Pricing is less Professional Approach is there i.e. they convince customers regarding the products and other offers | Very professional Person at the billing counter is showing great interest in and attracting customers to buy their loyalty card. i.e. buy for 5000 you will get 6000 but the customers are unaware that they are paying purchasing items on MRP. At some occasions they are giving discount to customers who are having loyalty cards |
| Quality of Items | Good | Good | Good | Good |
| Replacement | Good | Good | Good | Good |
| Products | Company can reduce pricing by buying products from local vendors. And Promoting them heavily through Visual Merchandising | Products are good but purchasing in bulk | D-Mart is promoting its own home brands | Big Bazaar is also promoting products of various vendors |
| Reducing Price on buy 1 get 1 Items | Taking Half Price if only 1 item is needed in some cases. No Discount on buy 1 get 1like in Besan Reliance has not reduced the price and giving 1 kg in actual rate and saying buy 500 gm and get 500 gm free. Customer is not So Fool. Customers can get attracted but this type of offers harms the image of the store. | No Such offers | Taking Half Price if only 1 item is needed | |
