Marketing Strategy of Harley Davidson [Explained]

In this article we will analyze the Marketing Strategy of Harley Davidson. Harley Davidson, the iconic American motorcycle manufacturer, has carved a niche for itself in the hearts of biking enthusiasts worldwide. Beyond its powerful engines and distinctive design, the company’s marketing strategy has played a pivotal role in establishing it as a global leader in the motorcycle industry. This article delves into the marketing strategy of Harley Davidson, exploring its key components, branding efforts, customer engagement, and the secret to its enduring success.

marketing strategy of harley davidson
Marketing Strategy of Harley Davidson

Harley Davidson, a renowned cult brand employing over 6,500 employees, has established itself as a leader in the heavyweight motorcycles segment on a global scale. The company’s success can be attributed to its rich design heritage and innovative marketing strategies. With a remarkable 120 years of experience, Harley Davidson has crafted its offerings to suit the diverse socio-cultural environments present in different regions.

While many may not be aware, Harley Davidson operates primarily in two segments: the Harley Davidson Motor Company (HDMC) and the Harley Davidson Financial Services (HDFS). HDMC is responsible for the distribution of their powerful Harley motorcycles worldwide, catering to motorcycle enthusiasts across the globe. On the other hand, HDFS focuses on providing retail and wholesale services, as well as insurance-related services, exclusively in the United States and Canada.

Segmentation, targeting, and positioning in the Marketing Strategy of Harley Davidson

Segmentation, targeting, and positioning are key components of Harley Davidson’s marketing strategy, enabling the company to effectively reach and engage its target audience. Let’s explore each of these elements in detail:

  • Segmentation: Harley Davidson utilizes psychographic segmentation to understand and categorize its customer base. By considering factors such as lifestyle, attitudes, and values, the company identifies distinct segments within the motorcycle market. This segmentation approach allows Harley Davidson to tailor its marketing efforts to specific groups of consumers who share similar characteristics and preferences.
  • Targeting: Once the segmentation process is complete, Harley Davidson employs a differentiated targeting strategy. Instead of attempting to appeal to the entire market, the company focuses on specific segments that align with its brand values and offerings. By targeting these select groups, Harley Davidson can concentrate its resources and deliver targeted messages and products to the customers who are most likely to resonate with the brand.
  • Positioning: Harley Davidson has successfully positioned itself as a premium motorcycle brand known for its superior technology and iconic design. The company has achieved this positioning through a combination of product excellence, consistent innovation, and a strong brand identity. By emphasizing the unique features, craftsmanship, and customization options of its motorcycles, Harley Davidson creates a distinct and desirable image in the minds of consumers.

Harley Davidson employs psychographic segmentation to effectively meet the evolving needs of its consumers, primarily due to its status as a lifestyle brand. Choosing a Harley over other motorcycle brands is a conscious decision made by individuals who have a genuine passion for riding and a preference for premium motorcycles. The company’s distinctive and innovative designs have played a significant role in establishing Harley motorcycles as popular choices worldwide.

In a highly competitive market, targeted marketing is crucial for a company’s success. Harley Davidson utilizes a differentiated targeting strategy, tailoring its marketing efforts to specific segments of the market. This approach ensures that the brand resonates with its intended audience and effectively communicates the value proposition of Harley motorcycles.

The positioning of Harley Davidson in the minds of consumers is exceptionally strong, positioning it as a premium motorcycle brand renowned for its cutting-edge technology and iconic design. This positioning has been achieved through a consistent track record of delivering outstanding products that are not only of exceptional quality but also offer ample customization options, allowing riders to personalize their motorcycles to their exact preferences.

Competitive Advantage in the Marketing Strategy of Harley Davidson

Harley Davidson has successfully expanded its product portfolio, offering a wide range of motorcycles that cater to various segments of the market. From the Harley Street series, targeted at the lower segment, to the cruiser and touring bikes in the higher range, the company’s diverse product lineup has contributed to increased sales while simultaneously enhancing its premium brand image.

A significant competitive advantage for Harley Davidson lies in its emphasis on customization and accessories. Riders have a deep affection for their Harleys, and the company offers countless customization options, ranging from handlebars and stands to overall aesthetic modifications. Additionally, Harley Davidson provides a wide selection of accessories that riders can incorporate into their motorcycles, as well as accessories they can wear while riding.

Harley Davidson has fostered a vibrant biker culture through its Harley Owners Group (HOG). The group organizes regular rallies, providing opportunities for Harley owners from different regions to come together, interact, and embrace the passionate biker lifestyle. These gatherings not only strengthen the sense of community among Harley riders but also contribute to the overall brand experience.

Recognizing the potential for growth in emerging and developing markets, Harley Davidson has shifted its focus to reduce its reliance on developed nations, which currently represent a significant portion of its sales. By expanding its presence in these new markets, Harley Davidson aims to diversify its customer base and tap into the growing demand for motorcycles in these regions.

Harley Davidson’s strategic approach to product expansion, customization, fostering a strong biker culture, and targeting emerging markets demonstrates its commitment to staying ahead of the curve and maintaining its position as a leading brand in the motorcycle industry.

BCG Matrix in the Marketing Strategy of Harley Davidson

The BCG Matrix is a strategic management tool used to analyze a company’s portfolio of products or business units. Let’s explore how the BCG Matrix can be applied to the marketing strategy of Harley Davidson:

Harley Davidson’s product portfolio can be evaluated using the BCG Matrix, which classifies products into four categories based on their market growth rate and relative market share:

  • Stars: In the BCG Matrix, stars represent products with a high market share in a rapidly growing market. For Harley Davidson, its cruiser and touring bikes can be considered as stars. These products have a strong market presence and contribute significantly to the company’s revenue. They benefit from the increasing demand for premium motorcycles and have the potential for further growth.
  • Cash Cows: Cash cows are products that have a high market share in a low-growth market. In the case of Harley Davidson, the Harley Street series can be categorized as cash cows. While the overall market for lower segment motorcycles may not be growing as rapidly, the Harley Street series still commands a significant market share and generates a steady stream of revenue for the company.
  • Question Marks: Question marks, also known as problem children, are products with a low market share in a high-growth market. These products require careful consideration as they have the potential to become stars or may turn into dogs if not properly managed. In the context of Harley Davidson, this category could include newer product lines or models that are targeting emerging or developing markets. These products may have lower market share initially but offer growth opportunities if successful.
  • Dogs: Dogs represent products with a low market share in a low-growth market. These products may not be generating substantial profits and may require careful evaluation to determine their future viability. In the case of Harley Davidson, certain discontinued or less popular models may fall into this category.

The BCG Matrix analysis helps Harley Davidson to identify which products require additional investment, which ones should be maintained for steady cash flow, which ones have potential for growth, and which ones may need to be phased out or reevaluated.

Distribution Channel in the Marketing Strategy of Harley Davidson

Harley Davidson employs a global distribution network consisting of independent showrooms and dealerships to distribute its bikes worldwide. These authorized dealerships serve as key touch points for customers, providing them with access to Harley Davidson motorcycles and related services. The company’s premium dealerships are particularly noteworthy, as they receive support from Harley Davidson Financial Services (HDFS), which helps them effectively manage their business operations and control operational costs.

In certain markets, Harley Davidson goes beyond traditional distribution channels by leveraging non-traditional outlets such as Alternate Retail Outlets (AROs) and Seasonal Retail Outlets (SROs). These outlets act as extensions of the main dealerships, assisting the company in further penetrating the market and reaching a broader customer base. These non-traditional outlets provide additional points of sale and enhance accessibility for customers, allowing them to experience the Harley Davidson brand and its motorcycles.

By utilizing a combination of independent showrooms, dealerships, premium dealerships supported by HDFS, and non-traditional outlets like AROs and SROs, Harley Davidson ensures a comprehensive distribution strategy that effectively reaches customers across the globe. This approach enhances the availability of Harley Davidson motorcycles and supports the company’s objective of delivering exceptional customer experiences in both traditional and emerging markets.

Competitive Analysis in the Marketing Strategy of Harley Davidson

Harley Davidson has gained a competitive edge over its rivals, including Indian motorcycles, Triumph, and other players in the market. The classic style, distinctive sound, and unique design of Harley motorcycles contribute to its differentiation in the market. Additionally, the degree of customization available to customers and the commitment to superior quality have further solidified Harley Davidson’s position as a leader in the industry. By emphasizing these key attributes, Harley Davidson has successfully created a customer experience that sets it apart from competitors, enabling the company to maintain a competitive advantage.

Market Analysis in the Marketing Strategy of Harley Davidson

Harley Davidson recognizes the importance of emerging and developing markets as the key drivers of growth in the two-wheeler industry. While sales in developed nations have reached a point of saturation due to intense competition among numerous players, the company sees significant potential in developing nations. These markets offer opportunities for sustainable growth and profitability. It is in these emerging markets that Harley Davidson focuses its marketing efforts, aiming to tap into the increasing demand for motorcycles. However, it’s important to consider factors such as high bargaining power of suppliers and government regulations, which can pose challenges for market entry and sustainability. Nonetheless, the pursuit of emerging markets remains a crucial opportunity for Harley Davidson to gain a competitive edge and expand its customer base.

Customer Analysis in the Marketing Strategy of Harley Davidson

Harley Davidson’s target customers are passionate bikers who have a love for long rides and exploration. The company specifically caters to those individuals who are “Born to ride.” These customers belong to the upper middle-income group and typically fall within the age range of 25 to 40 years. However, it’s worth noting that the appeal of Harley motorcycles transcends age barriers, as even senior citizens find joy in owning a Harley and embarking on long drives. This broadening of the age group has allowed Harley Davidson to capture a diverse customer base and cater to the needs and desires of bikers across generations.

By understanding the competitive landscape, identifying growth opportunities in emerging markets, and recognizing the characteristics and preferences of its target customers, Harley Davidson continues to refine and implement its marketing strategy effectively. These insights enable the company to position itself as a brand that offers unique experiences, captures market opportunities, and builds strong relationships with its customer base.

Important Points in the Marketing Strategy of Harley Davidson

1. The Legacy of Harley Davidson

Harley Davidson, founded in 1903 in Milwaukee, Wisconsin, has a rich heritage spanning over a century. The company’s enduring legacy is built on its commitment to producing motorcycles that deliver an unmatched riding experience. With a relentless pursuit of excellence, Harley Davidson has become synonymous with freedom, adventure, and the spirit of the open road.

2. The Allure of the Open Road

Harley Davidson understands the aspirations of motorcycle enthusiasts who crave the freedom and thrill of the open road. The company’s marketing strategy taps into this emotional connection by highlighting the unique experience of riding a Harley. Through captivating storytelling, Harley Davidson evokes a sense of adventure, empowering riders to embark on unforgettable journeys.

3. Branding: The Heartbeat of Harley

At the core of Harley Davidson’s marketing strategy lies its powerful brand. The company has successfully cultivated an image that goes beyond motorcycles—it represents a lifestyle and a culture. The Harley Davidson logo, the iconic bar-and-shield, is instantly recognizable and evokes a sense of loyalty and belonging among its customers.

4. Community Building: The Harley Brotherhood

Harley Davidson has fostered a strong sense of community among its riders, creating a unique bond that sets it apart from other motorcycle brands. The Harley Brotherhood, as it is often called, brings together riders from all walks of life, united by their passion for Harley motorcycles. The company organizes events, rides, and gatherings that serve as platforms for riders to connect, share stories, and forge lasting friendships.

5. Embracing Digital: Revving Up Online Presence

Recognizing the importance of the digital landscape, Harley Davidson has embraced various online platforms to connect with its audience. Through its website, social media channels, and digital campaigns, the company engages with customers on a global scale. Harley Davidson’s online presence allows it to showcase its latest models, provide customer support, and foster a sense of community among riders worldwide.

6. Reaching the Right Audience: Segmentation and Targeting

Harley Davidson understands the significance of reaching the right audience with its marketing efforts. The company employs effective segmentation and targeting strategies to identify and connect with individuals who resonate with its brand values. By understanding the diverse needs and preferences of its customer base, Harley Davidson can tailor its messaging and offerings to meet their expectations.

7. Product Differentiation: A Class Apart

Harley Davidson motorcycles are renowned for their distinctive design, exceptional craftsmanship, and powerful performance. The company’s commitment to product differentiation is a key aspect of its marketing strategy. By consistently delivering motorcycles that are in a class apart, Harley Davidson creates a strong competitive advantage and appeals to riders seeking a unique and premium experience.

8. Sponsorship’s and Partnerships: Accelerating Growth

Harley Davidson strategically leverages sponsorship’s and partnerships to expand its reach and drive growth. The company collaborates with various events, organizations, and celebrities to enhance brand visibility and engage with new audiences. By aligning itself with like-minded entities, Harley Davidson reinforces its brand image and attracts potential customers who share similar interests.

9. The Power of Experiential Marketing

Harley Davidson goes beyond traditional marketing tactics by prioritizing experiential marketing. The company believes in allowing customers to immerse themselves in the Harley experience. Through test rides, demo events, and motorcycle rallies, Harley Davidson gives prospective buyers the opportunity to feel the power and thrill of its motorcycles firsthand. This experiential approach builds emotional connections and drives conversions.

10. Content Marketing: Sharing the Harley Story

Content marketing plays a vital role in Harley Davidson’s marketing strategy. The company creates and shares compelling content that resonates with its target audience. From inspiring videos and documentaries to engaging blog posts and articles, Harley Davidson tells its brand story and showcases the unique experiences and adventures associated with owning a Harley motorcycle.

11. Social Media Strategy: Creating Connections

Harley Davidson’s social media strategy focuses on creating connections and fostering meaningful relationships with its followers. The company actively engages with its audience by sharing user-generated content, responding to comments and messages, and featuring rider stories. Through social media, Harley Davidson creates a sense of community, encouraging riders to share their experiences and connect with fellow enthusiasts.

12. Harley Davidson Events: Uniting Passionate Riders

Harley Davidson organizes a wide range of events worldwide, bringing together passionate riders from different backgrounds. These events serve as a platform for riders to showcase their motorcycles, participate in thrilling activities, and celebrate the camaraderie that comes with being part of the Harley Davidson family. From local rallies to international gatherings, these events further strengthen the brand’s connection with its loyal customer base.

13. Dealerships: Providing Exceptional Experiences

Harley Davidson dealerships are not just places to purchase motorcycles—they are destinations that offer exceptional experiences. The company emphasizes the importance of providing top-notch customer service, creating inviting showrooms, and offering a range of accessories and merchandise. By focusing on the overall customer experience, Harley Davidson ensures that every interaction with the brand is memorable.

14. Customer Loyalty: Riding Together for Life

Building customer loyalty is a cornerstone of Harley Davidson’s marketing strategy. The company goes above and beyond to cultivate lasting relationships with its customers. Harley Davidson offers exclusive benefits to its Harley Owners Group (HOG) members, such as access to special events, discounts, and personalized services. This commitment to customer satisfaction fosters loyalty and encourages repeat business.

15. International Expansion: The Road Less Traveled

Harley Davidson has successfully expanded its presence beyond the United States and established itself as a global brand. The company’s marketing strategy for international markets involves adapting to local cultures, understanding unique customer preferences, and leveraging strategic partnerships. By tailoring its approach to each market, Harley Davidson continues to grow its international footprint.

16. The Future of Harley Davidson

As Harley Davidson looks to the future, the company remains focused on innovation, sustainability, and staying true to its brand values. The marketing strategy will continue to evolve to embrace emerging technologies, changing consumer trends, and new avenues for brand engagement. With its strong foundation and loyal customer base, Harley Davidson is well-positioned to continue shaping the motorcycle industry for years to come.


Harley Davidson’s marketing strategy is a testament to its enduring success in the motorcycle industry. Through effective branding, community building, and a commitment to customer engagement, the company has created a loyal following of riders worldwide. By embracing digital platforms, differentiating its products, and prioritizing experiential marketing, Harley Davidson continues to rev up its marketing efforts and solidify its position as an iconic brand on the open road.

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FAQ (Frequently Asked Questions)

What makes Harley Davidson’s marketing strategy unique?

Harley Davidson’s marketing strategy stands out due to its emphasis on creating a lifestyle and community around the brand. The company’s focus on experiential marketing, community-building events, and customer loyalty sets it apart from competitors.

How does Harley Davidson engage with its customers online?

Harley Davidson leverages various online platforms, including its website and social media channels, to engage with customers. The company shares compelling content, responds to comments and messages, and encourages user-generated content to foster connections and create a sense of community.

How does Harley Davidson differentiate its motorcycles from competitors?

Harley Davidson motorcycles are differentiated through their iconic design, exceptional craftsmanship, and powerful performance. The company’s commitment to producing motorcycles that offer a unique riding experience sets them apart in the market.

What is the Harley Owners Group (HOG)?

The Harley Owners Group (HOG) is a community of Harley Davidson motorcycle owners. HOG members enjoy exclusive benefits, access to special events, and personalized services, fostering a sense of belonging and loyalty among Harley Davidson riders.

Is Harley Davidson planning further international expansion?

What can we expect from Harley Davidson in the future?

SWOT Analysis of AXE Deodorants – AXE SWOT Analysis [Explained]

SWOT Analysis of AXE Deodorants focuses on Strengths, weaknesses, opportunities, and threats. Strength and Weakness are the internal factors and Opportunities and Threats are the external factors that influence the SWOT Analysis of AXE Deodorants.

swot analysis of axe deodorants - 1

AXE Deodorant is a product of Unilever. It is marketed under the name of Lynx in the United Kingdom. AXE Deo’s are specifically for young male customers. AXE is a successful brand due to its youth-centric advertising. AXE is present in more than 90 countries across the globe.

swot analysis of axe deodorants

Strengths in the SWOT Analysis of AXE Deodorants – AXE SWOT Analysis

  • Strong Branding and Commercials: AXE has been effective in generating buzz with its youth-centric commercials and has achieved attention through them.
  • Strong Brand Recall: Due to aggressive advertising and promotional strategies AXE has a great brand recall. AXE frequently comes up with creative eye-catching and attractive campaigns.
  • Large Product Variants and Brand Extensions: AXE has a large number of variants. AXE talcs are the brand extension of AXE Brand.
  • Large Distribution Network: Since it comes from the HUL, AXE has a great distribution network and is sold in addition to all other HUL products.
  • Association with Ann Gottlieb: All AXE deodorants are developed by Ann Gottlieb, a popular international fragrance maker.
  • Research and Development: HUL is giving special emphasis more on Research and Development for AXE Deodorants.
  • Affordable prices: AXE has often had a low pricing policy to cover a wider market share rather than a higher price and niche market goal.
  • Packaging: In addition to the recall of the item, the packaging of the deodorant with its persistent black colour is another plus for AXE deodorants. When you go to a grocery store or medical shops, AXE is shown as a line of Black Deodorants, from which you may select the one of your choosing.
  • HUL support: AXE is a brand of HUL which makes it a highly demanding product.
  • Product Line Extension: AXE has successfully extended the brand name for products like shaving gel, After-shave lotion and Talc.
  • Market share: AXE has continued to maintain its market share in the deodorant segment by high market penetration.
  • Social Media: AXE has a strong social media presence with over millions of followers on the three most prominent social networking platforms: Facebook, Twitter and Instagram. It has a high degree of customer engagement with low customer response time on those channels.

Weaknesses in the SWOT Analysis of AXE Deodorants – AXE SWOT Analysis

  • Less Rural Penetration and Popularity: The advertisements and promotions only attract the urban youth. Advertisements of AXE are not able to attract rural youth and thus this weakens the sales. Rural Reach of AXE is also less as compared to other fragrance brands.
  • Controversy: Brand value of AXE is decreasing due to its advertisement controversy.
  • AXE is for young Male Groups : AXE has a Limited Target Market, i.e. age group 16-25, which restricts the sales of AXE.

Opportunities in the SWOT Analysis of AXE Deodorants – AXE SWOT Analysis

  • Expanding Market: AXE should look forward to expanding its target market to cover all age groups and genders. To increase its sale, AXE should look forward to tie-up with Gyms, to increase sales and promotions.
  • Tap Emerging Nations and Urban Markets: Urbanization has been increasing in the emerging nation and hence it is an opportunity for AXE to capture.
  • Gifting Packs and Limited Editions: AXE should ideally launch Limited edition deodorants and perfume just like FOGG has done in India (a gifting package). This will give more of an exclusive appeal to AXE.
  • Social Media Promotions: AXE must give special emphasis on Social media Promotions.

Threats in the SWOT Analysis of AXE Deodorants – AXE SWOT Analysis

  • Seasonal Demand: In summers sales of deodorants increases and this seasonal demand and variation in the business is difficult to manage.
  • Intense Competition: AXE is facing intense competition from global brands such as Old Spice, Fogg, Burberry, etc. and needs to constantly promote so as to maintain its market share.
  • New Local Entrants: Local entrants like Fogg are giving a tough competition to AXE Deodorants.
  • Competition from Existing Players: Big Players like Nivea, Adidas, Reebok,  and many others have entered the Deodorant market. They cannot be classified as new entrants because they have existed in the market since ages and Deodorant is just a new addition. Due to strong brand image of these brands sales of AXE has affected a lot.
  • Government Regulations can directly affect the sales and manufacturing of AXE.
  • Price of raw material: The rise in the price of raw material will lead to a further increase in the price of AXE Deodorants. Active Ingredients of AXE Deodrants are Cyclopentasiloxane, Aluminum Zirconium Tetrachlorohydrex GLY(17.8%), Stearyl Alcohol, PPG-14 Butyl Ether, PEG-8 Distearate, Hydrogenated Castor Oil, Talc, BHT and Fragrance (Parfum).

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SWOT Analysis of Procter & Gamble – P&G SWOT Analysis [Explained]

SWOT Analysis of Procter & Gamble focuses on Strength, Weakness, Opportunities, and Threats. Strength and Weakness are the internal factors and Opportunities and Threats are external factors.
SWOT Analysis is a tool to analyze Procter & Gamble Market Position. SWOT Analysis is very helpful for companies to formulate their present and future strategies.

Procter & Gamble are one of the most successful brands in the FMCG industry. Some of the popular Procter & Gamble products are Tide, Ariel, Pampers, Whisper, Gillette, Head & Shoulders, Herbal Essences, Pantene, Ambi Pur, Oral-B, Vicks, Olay, and Old Spice. The main competitor of P&G is HUL. All these brands are Star Products of P&G.

swot analysis of procter & gamble

Strengths in the SWOT Analysis of Procter & Gamble – P&G SWOT Analysis

Some of the strengths In this swot matrix of Procter & Gamble are listed below:

  • Brand equity- Some of the popular brands of P&G are Tide, Ariel, Pampers, Whisper, Gillette, Head & Shoulders, Herbal Essences, Pantene, Ambi Pur, Oral-B, Vicks, Olay, and Old Spice. These brands are well-known and the most preferred brand of Procter & Gamble. Tide, Ariel, Pampers, Whisper, Gillette, Head & Shoulders, Herbal Essences, Pantene, Ambi Pur, Oral-B, Vicks, Olay, and Old Spice are the most valued brands under the umbrella of P&G.
  • Research and Development: The advantage of P&G is its exceptional R&D, which has produced and introduced numerous products in the market that have captured the market. All the products are revolutionary.
  • Global Presence: P&G is a U.S. based multinational company. It has a strong global footprint and is present in 180+ countries. It also has a great product portfolio. P&G has 65 brands, each with its own product range, at the latest count.
  • High Profits: P&G believes in earning higher profit margins because of their investment in Research and Developments as well as promotion and distribution. P&G strategies have helped the company to generate high margins.
  • Market Leader in FMCG Market: Two out of three Indian customers use Procter & Gamble products. To emerge as a market leader in the Indian market, Procter & Gamble has used a targeting approach.
  • Comprehensive and automated delivery chain: Procter & Gamble products are now a household name that can only be used because of its distribution system.
  • High brand awareness: Procter & Gamble generated positive word of mouth over the years by signing famous celebrities for the ads of their brands, which allowed them to socially embrace their brands that were intelligently tailored and intended for all income classes.
  • Dealer Community: Procter & Gamble has a good partnership with its retailers, dealers, and distributors. They not only sell P&G Products but also focuses on promoting them.
  • Return on Capital: Procter & Gamble is able to effectively produce positive returns on the capital expenditure it spent on different ventures.
  • Automation: has enabled more effective resource utilization and cost reduction from various stages of production. It also enables its goods to be consistent in quality and offers the flexibility to scale up and scale down production as per market demand.
  • Trained labor force: Procter & Gamble has invested heavily in its workforce training, which has resulted in its hiring a significant number of professional and motivated employees.
  • Diverse Workforce: P&G has a diverse workforce, with people of many ethnic, racial, cultural, and educational backgrounds who help the organization bring in various ideas and methodologies to do things.
  • Entering new markets: Creative teams from Procter & Gamble have helped it to come up with new products and reach new markets.
  • Social Media: Procter & Gamble has a strong social media presence with millions of followers on the three most prominent social networking platforms: Facebook, Twitter, and Instagram. It has a high degree of customer engagement with low customer response time on those channels.
  • Procter & Gamble‘s geography and location give it a cost advantage in servicing its customers as compared with the competition.
  • Procter & Gamble has a well-established IT system that ensures its internal and external operations are successful.
  • Procter & Gamble has many intellectual property rights including trademarks and patents. This requires exclusivity of their products and rivals are unable to copy or reverse engineer it.
  • Procter & Gamble is a company that has been on the market for years and that people recognize. That makes it highly aware of its brand.
  • Over the years, its goods have retained consistency and are still respected by consumers, who regard it as good value for the price they spend.
  • Relationships: Procter & Gamble develops strategic partnerships with its manufacturers, distributors, retailers, and other interested parties. This helps P&G to develop its trade and increase its sales.

Weaknesses in the SWOT Analysis of Procter & Gamble – P&G SWOT Analysis

  • P&G had nearly 300 brands until 2014, but it narrowed its brand inventory to include just 65 brands, which accounted for 95 percent of its total earnings. With this move, because of a lot of money spent on increasing the other 235 labels, P&G also experienced a loss. But it was a required step that set the mood for the P&G brand’s rapid raise.
  • Since it is an old company and there are too many business units and investments to handle, the decision-making process is said to be inefficient and therefore affects the organization as a whole.

Opportunities in the SWOT Analysis of Procter & Gamble – P&G SWOT Analysis

  • Rural markets-Rural markets are price sensitive. Availability and pricing are two main factors that drive rural business, and there is still an advantage for P&G to capture the rural market by following price-effective strategies.
  • Increased buying power: Customer purchasing power is increasing in many countries. Such emerging countries can be a strong opportunity for P&G. P&G would see greater growth in overseas markets relative to its home market.
  • Mergers and Acquisitions-The acquisition of strong local competitors in their products or sales platforms is a means of eliminating competition and introducing a new product to the portfolio as well.

Threats in the SWOT Analysis of Procter & Gamble – P&G SWOT Analysis

  • Competition: HUL is the main competitor and the biggest threat to P&G. P&G Must follow competitive strategies. If HUL reduces prices and launches better products. This can be a major threat to P&G.
  • Government Norms: With governments encouraging local brands and the Make in India initiative, as well as international countries promoting their own infrastructure and manufacturing.
  • Price of raw material: The rise in the price of raw material will lead to a further increase in the price of commodities.
  • Buyer control: Consumer goods companies are increasing at a rapid pace. They are offering various offers and discounts to consumers. Thus it is very difficult for customers to stick to a single brand and hence results in brand switching. Customers have the option to choose a brand depending on many factors, such as availability, the suggestion of comparison group, choice & price.
  • Home Brands of Big Retailers: Many supermarket brands such as D-Mart and Reliance Mart, Big Bazaar have launched their own home brands for detergents, personal care goods, and others as well.
  • Government Rules and Regulations can directly or indirectly affect the production and sales of P&G Products.
  • Increasing Fuel Prices: Fuel prices are increasing which can also affect the product cost. This can be a major threat.

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SWOT Analysis of Ponds [Explained]

This article presents a detailed SWOT Analysis of Ponds. SWOT Analysis of Ponds focuses on Strength, Weaknesses, Opportunities, and Threats. Strengths and Weaknesses are internal factors and Opportunities and Threats are external factors. SWOT Analysis provides a well-tested management methodology that enables Ponds in comparison with competitors and industry to assess its business performance.

Ponds is one of HUL’s leading brands for skincare and has an ancient history. The firm has been in operation since the 1840s, as founded by Mr Pond’s after whom the brand was named. Pond’s has since been present with different forms of skincare products, primary powders from Pond, makeup products, anti-aging, cold creams as well as men’s care products which are introduced recently.

swot analysis of ponds

Let’s Discuss the SWOT Analysis of Ponds.

Strengths in the SWOT Analysis of Ponds – Ponds SWOT Analysis

  • Market Leader in Skin Care Products: Pond’s is one of the biggest Skin Care brand of HUL. It basically occupies the middle and upper-middle price segment and is a preferred commodity by the masses.
  • Women are Target Customers: Since the days of its inception, women’s are using Ponds. Both the goods and ads have been aimed at women. All its advertisements focus on women as the target customers.
  • Products Range: Pond’s has a solid product line and enhanced the income of HUL. It also has strong market capitalization and guarantees fast market consumption with the launch of new products.
  • Backed by Financial Support of HUL: Pond’s is one of the labels in the HUL Umbrella, Ponds is backed by a lot of financial support from HUL. Ponds Powders and Ponds cold cream are the most selling products of HUL.
  • Excellent distribution: Ponds is a product from the house of HUL and HUL has an excellent distribution. Margins of Retailers are good. HUL has strong damage and credit policy. Ponds is reaching the masses by the distribution policy of HUL.
  • Marketing through the years – In order to launch a product that appeals to the public, you need a mass marketing campaign. And Ponds has over the years launched many above the line and below the line, promotions including with strong brand ambassadors, which have marketed the brands and have promoted consumer acceptability. HUL has a specialized team to promote its products.

Weaknesses in the SWOT Analysis of Ponds – Ponds SWOT Analysis

  • Increasing Product Cost: Due to the increase in fuel prices transportation and distribution cost is increasing, change in labor cost also impact the pricing of the products.
  • Reduced Margins due to Competition: There is a lot of competition in the skincare segment hence the company has to give discounts and offers this will reduce the margin of the product.

Opportunities in the SWOT Analysis of Ponds – Ponds SWOT Analysis

  • Rural Market Penetration: Rural People are not aware of skincare creams and powders. They don’t use such products hence the company must use an aggressive marketing strategy in rural areas to promote their products.
  • Market potential- Market Potential for Skincare and Talcum Powders is growing. Developing economies are evolving as new markets for Ponds. Exploring these new markets would provide Ponds with greater revenue down the road than remaining in the same crowded markets.
  • Product Range: Expanding the product line as well as adding additional products in the product mix would result in the expansion of the full product mix-something that will also be the goal of HUL.
  • Care for men – Caring for men’s skin is a successful investment for Pond, one of the only openings in the industry. Gillette and Nivea are already here and Pond’s can also make their mark.
  • Cold cream – The cold cream market is another field that has a great deal of promise and one totally dominated by Nivea. Ponds must enter this market with further marketing and advertisements in order to maximize brand reclamation. This would translate to higher sales and therefore higher margins.
  • Anti Aging: Ponds is competing with Olay’s anti-aging cream. Ponds had the upper hand in the beginning, but Olay quickly took over with intelligent marketing tactics. But Pond’s can formulate strategies to capture this segment and use this as an opportunity.
  • E-commerce – Ponds has an E-commerce advantage over its competitors. A lot of its products are sold through E-commerce platforms. Due to this, consumers can easily find Ponds products online.

Threats in the SWOT Analysis of Ponds – Ponds SWOT Analysis

  • Competition – Competition is a big challenge today to any Skin Care brand so strong that each brand must protect its core strength and tackle the other vulnerabilities. Ponds is facing tough competition from Nivea, Cinthol, Yardley, and other national and international brands.
  • Use of Brand Ambassadors – In the Skin Care industry Ponds is a distinguished brand due to the wise use of brand ambassadors. But other players can use this strategy and easily compete with Ponds.
  • Competitors Pricing: Competitor’s pricing and strategies can be a major threat to the company.
  • Government Policies: Government Policies and regulations can directly affect the manufacturing and sales of Ponds.

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SWOT Analysis of Haier [Detailed]

Strength in the SWOT Analysis of Haier focuses on Strength, weakness, opportunities and threats. Strength and Weakness are internal factors and opportunities and threats are external factors.

SWOT Analysis of Haier helps the company to analyze its performance in the market. Haier Group was established in the year 1984 at Qindao Chia. Haier is rated as 2nd Largest Home Appliance Company.

Haier has 70000 Employees all over the world. It has 14330 outlets. Haier has five Research and Development centres and has its offices & production units in 24 Industrial parks. Haier is known for its corporate culture.

Haier has diversified businesses i.e. home appliances, network appliances, and integrated circuits and digital products. Haier has 7000 patents and 589 intellectual property rights.

Haier India Limited is 100% subsidiary of Haier Group. Haier India was established in the year 2004. Since its inception the company has been trying to maintain its brand name in the consumer electronics industry in India. It is estimated that the Indian consumer electronics market is $6 billion and is rising. The Haier Group is striving to take advantage of this growth.

Although the company ranks among the top ten global electronics firms, India still does not appreciate its innovation. SWOT Analysis of Haier India is analyzed in this article.

swot analysis of haier

Strength in the SWOT Analysis of Haier – Haier SWOT Analysis

  • Haier Refrigerators and Washing Machines are more Popular among Indian Customers.
  • Haier has always focused on the Customer Support, Product Quality and Research and Development.
  • Haier has about 7000 Patents and 589 IPC.
  • In order to hit Tier 1 , 2 and 3 locations, the organization has attempted to build up its distribution network.
  • Haier has introduced Penetration Pricing as a new entrant to the Indian market. Hence, its focus has been on competitive price wars. As a consequence, in the supply chain phase, a push strategy has been prevalent. Haier adopted the Economic Pricing Approach of minimum marketing costs.
  • The organization has stressed the Bull Whip Effect on the logistics and supply chain to fix it. Data Warehousing for efficient business analytics and analysis has been done by SAP.
  • Distribution network diversification to sustain the entire Product Line.
  • Strengths High-end items are embraced well.
  • In western India, strong market share.
  • The significant presence within the category of home appliances.
  • Many of Haier’s goods are stocked by major distributors.
  • Haier has a strong social media presence.
  • Haier is selling its products through E-commerce Portals like Amazon and Flipkart.
  • Offers on Haier products are also good.
swot analysis of haier -1

Weakness in the SWOT Analysis of Haier – Haier SWOT Analysis

  • Quite poor Central India distribution network. Network with poor service agents as a result of the accumulation of industrial stocks and ageing stocks, poor logistics Seasonality of sales in particular segments prevents growth.
  • A potential market in the north-east is still largely untapped.
  • Retailer Support is less and Margins to retailers are also less.

Opportunities in the SWOT Analysis of Haier – Haier SWOT Analysis

  • The demand for mobile and cellular phones provides new opportunities for growth. The market of consumer electronics is booming and is set to rise at 14% CAGR. This shows a good opportunity for Haier.
  • Haier’s product offerings for this segment are restricted The demand for small appliances is expected to increase.
  • Increasing Trends of Purchase on E-Commerce Stores like Flipkart, Snapdeal and Amazon are opening up new opportunities for the company.
  • Company can tap rural markets where pricing matter.
  • Company can also increase its reach and recall through aggressive promotional and advertising strategy.
  • Tying up with major retailers will lead to growth Strong disposable incomes in society and higher numbers of nuclear families.

Threats in the SWOT Analysis of Haier – Haier SWOT Analysis

  • The Medical Freezer segment of Haier has less sales as compared to other products in the brand portfolio.
  • Competitors like LG, Samsung, Panasonic, Whirlpool, etc are also a major threat to the company.
  • Company’s offering more margin to retailers this can prove to be a major threat.
  • Government Policies for FDI and electronic appliance industry can directly influence the company.

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SWOT Analysis of Punjab National Bank – PNB SWOT Analysis

SWOT Analysis of Punjab National Bank – PNB SWOT Analysis focuses on the Strength, Weakness, Opportunities and Threats. Strength and Weakness are the internal factors and Opportunities and Threats are external factors.

PNB or Punjab National Bank is a Public Sector Bank known for its banking and financial services. Headquarter of PNB is in New Delhi. It is a second largest Public Sector Bank and founded in the year 1894.

Strengths in the SWOT Analysis of Punjab National Bank – PNB SWOT Analysis

  • Large  Customer Base : PNB is having one hundred and eighty million customers.
  • Large  Network of Branches and ATM’s : PNB has 10910 branches, and a wide ATM network of 13000+ ATMs.
  • Acquisition: Some of the Popular Bank like United Bank of India and OBC (Oriental Bank of Commerce) was merged in PNB on April 1st 2020.
  • International Presence: PNB has also marked its presence in United Kingdom China, Dubai, Hong Kong, Kabul, Bhutan, Kazakhstan and Kowloon.
  • Financials: Total Revenue of PNB in the year 2020 was 11 Billion US Dollars and Net Income was 47 Million US Dollars.
  • Large Employee Base : PNB has a large employee base of 103000 employees as.
  • Subsidaries: PNB Housing Finance, PNB MetLife Insurance, PNB Investment Services, PNB International Ltd. and PNB Gilts Limited are the subsidaries of Punjab National Bank.
  • Strong IT Infrastructure: Punjab National Bank has a strong IT Infrastructure.
swot analysis of punjab national bank

Weakness in the SWOT Analysis of Punjab National Bank – PNB SWOT Analysis

  • Presence in Rural Areas : PNB has less presence in rural areas.
  • PNB is not giving emphasis on advertising as compared to other public and private sector banks.

Opportunities in the SWOT Analysis of Punjab National Bank – PNB SWOT Analysis

  • PNB can also start E-Wallets which are trending in the country.
  • E-Gateway can be offered to the website owners at a nominal price.
  • Growing demand of Banking in the country creates a good opportunity for the Bank.
  • Bank can give emphasis on business loans to attract more customers.
  • Bank can also launch new schemes for Saving Account Holders to increase its cash deposit ratio.
  • Bank can also promote its products by using social media platforms and advertising platforms like Google Ads and Facebook Ads.

Threats in the SWOT Analysis of Punjab National Bank – PNB SWOT Analysis

  • Fluctuations and Crises in the Economy is the major threat.
  • RBI and Government Regulations is also a threat to the Bank.
  • New and Old Competitor Banks are also a threat.

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SWOT Analysis of Asian Paints [Explained Step by Step]

SWOT Analysis of Asian Paints focuses on Strengths, weaknesses, opportunities, and threats of the company. Strength and Weakness are the internal factors and Opportunities and Threats are the external factors which influence the SWOT of Asian Paints.

Founded in 1942, Asian paints is engaged in the manufacture, selling, and distribution of paints, coatings, waterproofing etc. Asian Paints has a total revenue of 2.7 Billion US Dollars and is India’s largest paint company. The organization operates in over 19 countries, with facilities in more than 65 nations. Asian Paints is a Berger Multinational holding firm. It is estimated that the Indian Paints Industry accounts for about 65 percent of the consolidated sector at Rs 406 bn. 264 bn rs.

Asian Paints is India’s largest paint manufacturing firm with more than 54 per cent market share.

swot analysis of asian paints

Strengths in the SWOT Analysis of Asian Paints – Asian Paints SWOT Analysis

  • Goof Growth: Over the past five financial years, Asian Paints has seen a healthy growth of about 8 – 12 percent. This has ensured the company is holding a good position in terms of market share. It is twice the size of any other Indian paint firm.
  • Clear Global Presence: Asian Paints has a large presence on a globe that operates in 19 countries and has 26 manufacturing units worldwide. Asian Paints operates in more than 65 countries and is Asia’s fourth-largest paint firm.
  • A wide variety of products: Asian Paints’ product line enables them to cater to various markets and sectors, they are present in automotive coatings, decorative paints, ancillaries, royal Asian Paints, etc. This enables them to infiltrate various business segments and sections of society which helps them to retain market share.
  • Brand Value: Asian Paints ranked 20th in Economic Times’ Top 20 Best Brands in Interbrand Report. It was also listed among the Most Creative companies in the Top 20 Countries.
  • Clear supply chain management: Asian Paints is a technology-driven superior organization focused on combining SAP’s Supply Chain Management ( SCM) and Enterprise Resource Planning ( ERP) solution.
  • Marketing strategies-Asian paints have always had successful campaigns for marketing. Over the years, it has continued its partnership with Saif Ali khan and roped for a beautiful campaign in Soha Ali khan, too. Occasionally it roped for advertisements in other celebrities but Saif Ali khan was a constant. Deepika Padukone has recently been appointed as their brand ambassador for Royale Play in Asian paints. Their mascot brand-GATTU is also very famous and is one of India’s most popular brand mascots.
  • Asian painting royal play – The Royale play was an innovative and revolutionary project introduced in the Asian painting industry where painters from the business would paint your home using unique designs and colors. Specially trained were these painters and consumers relied on them because they came from the Asian paint house. Deepika Padukone is the Ambassador brand for the submarine.
  • Good Brand Loyalty: Asian Paint Customers are brand Loyal because of its texture, finish, and quality.
  • Dealers and Painters Prefer Asian paints: Painters prefer Asian Paints because of its quality and texture. Painters are also given a commission from the dealers point. Asian Paints is maintaining good dealer relations.

Weaknesses in the SWOT Analysis of Asian Paints – Asian Paints SWOT Analysis

  • Small market share in Industrial and Auto Paint: Asian paints have a low market share in industrial paint (around 15%) and automotive (around 20%) relative to Kansai Nerolac and AkzoNobel.
  • Slow International Business: Asian Paints have performed below average in other overseas countries, except for Bangladesh, Nepal and the UAE.

Opportunities in the SWOT Analysis of Asian Paints – Asian Paints SWOT Analysis

  • Industrial growth: it has the opportunity to acquire market share in both the industrial and automotive sectors, taking into account current market situations.
  • Growing Indian Economy: Asian Paints has a chance to increase revenue base and expand into smaller cities with growth in the Indian Economy and the creation of infrastructure, to increase revenues.
  • Emerging Nations: The dream of Asian paints is to become one of the world’s top five decorative coatings firms. That can be done by an emphasis on the world’s developing economies.
  • Adapting to the psyche of the consumer-Change is constant. Thus, while Asian paints are leading the market as a result of Royale play, there are other reasons that it can put in to dazzle its customers and thus retain the majority market share. Of course, it was simpler than to say done.

Threats in the SWOT Analysis of Asian Paints – Asian Paints SWOT Analysis

  • Market Slowdown Threat: Any economic slowdown will have a direct negative impact on the construction industry and consequently also affect the paint industry.
  • Unorganized sector: The unorganized sector still accounts for about 35 percent of the market share and this may prove to be dissuasive to industry growth.
  • Raw materials scarcity: the raw materials available in the paint industry influence the cost of paint and scarcity can cause a price change, which can be a challenge to the paint industry.
  • Government regulations: Government Regulations and laws can also have an adverse effect on the company.
  • Growing Popularity of Competitors can also be a major threat to the company.

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SWOT Analysis of Air India – Air India SWOT Analysis

The purpose of this comprehensive SWOT analysis of Air India is to analyze Air India’s internal and external environments. It’s about looking at the airline’s strengths and weaknesses. This also seeks to discuss the possibilities that Air India should pursue and the possible threats that it should keep an eye on.

swot analysis of air india

Strength in the SWOT Analysis of Air India – Air India SWOT Analysis

  • Air India is one of India’s main providers of flight services. This is India’s flag carrier airline, as well. Indira Gandhi International Airport, New Delhi (India) is the airline’s hub. Air India is known to be a leading service provider.
  • Air India has served 101 destinations including 57 domestic destinations. It travels to 33 countries all over the world, spanning four continents. This has a large number of new Airbus and Boeing airplanes. Air India has arrangements for code-sharing with a range of airlines around the world.
  • Air India is India’s largest State-owned airline. It enjoys therefore financial assistance from the Indian government. Air India is also known for the quality of its services.

Weakness in the SWOT Analysis of Air India – Air India SWOT Analysis

  • Air India is in a financially vulnerable position. Air India is facing financial losses. The airline has in reality made continuous losses and incurred massive losses. In the past decade, the total losses swelled to around 69,575.64 crores. The Indian government has declared a decision to sell the carrier, due to financial problems and some other issues.
  • Air India operates through large international and domestic markets, competing with leading world-class giant airlines as well as small local operators. This lack of clarification about the strategic path dilutes its strengths in large measure and confuses its brand within markets.
  • Low productivity, low power usage.
  • Growing Competitor base and low-cost carrier entry (LCC’s)
  • The high-cost structure of the airline and the compulsions to be a member of the public sector are the reasons it suffered a loss and will continue to make losses for a few more quarters.
  • Air India operates through large international and domestic markets, competing with leading world-class giant airlines as well as small local operators. This lack of clarification about the strategic path dilutes its strengths in large measure and confuses its brand within markets.
  • Low productivity, low power usage.
  • Growing Competitor base and low-cost carrier entry (LCC’s)
  • The high-cost structure of the airline and the compulsions to be a member of the public sector are the reasons it suffered a loss and will continue to make losses for a few more quarters.

Opportunities in the SWOT Analysis of Air India – Air India SWOT Analysis

  • India by population is the second-largest nation in the world. So, imagine just how big the domestic market is for Air India is not difficult. The airline has growth opportunities in the domestic industry.
  • The demand for tourism is strong worldwide. Airline industry de-regulation also makes airlines more open to the global skies than ever before. Both the demand for tourism and the deregulation definitely provide prospects for international growth for Air India. Most observers consider the recent decision by the airline to launch its second long-haul route three times a week from Mumbai to London Stansted Airport, a step in the right direction.
  • India ‘s airline industry is growing faster and will continue to expand as GDP increases, and it is expected that the trend will continue until the slowdown falls.
  • Worldwide deregulations make skies more accessible; it is easier to find consensus on the road. India’s number of international tourists and investors is growing rapidly.
  • Complementary industries such as tourism would raise demand for airline services. The strict supervision and safety by the Ministry of Civil Aviation present incentives for restructuring and optimization.
  • Customers are more affluent, tend to be less price-conscious, and choose quality service over cost.
  • Air India has an opportunity to launch a Low-Cost Carrier.

Threats in the SWOT Analysis of Air India – Air India SWOT Analysis

  • The final item to be considered in Air India’s SWOT analysis is a hazard. Air India is facing stiff competition on its foreign routes from some of the world’s biggest airlines. Small local airlines and their price wars are also considered threats to Air India.
  • Air India is facing imminent hostile competition from the world’s leading airlines, and domestic-led price wars.
  • The Indian Railway Ministry has significantly increased speed and reliability on its medium to long-distance routes, drawing passengers away from air reliability, with rates nearly equal to those of low-cost carriers

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Examples of SWOT Analysis – SWOT Analysis Examples

Examples of SWOT Analysis – SWOT Analysis Examples focus on methods of doing SWOT Analysis.

A SWOT analysis is a very good method and helps the company and managers to build their business plans. SWOT Analysis helps businesses whether it is a start-up or an existing company to formulate their strategies and future plans.

SWOT (Strengths, Weaknesses, Opportunities, and Threats). SWOT Analysis Internal Factors are Strengths and Weaknesses and External Factors are Opportunities and Threats.

SWOT Analysis is a proven management tool that helps organizations to assess the market of the company’s products and its success against rival companies.

Since Strengths and weaknesses are internal factors a company can effectively manage them. Examples include your staff, intellectual property, patents, and venue.

Opportunities and challenges are external factors. The company can defend these factors by proper planning and analyzing risks, rivals, cost, and government regulations.

SWOT Analysis focuses on (S) Strengths, (W) Weakness, (O) Opportunities, and (T) Threats of a company/Organization/Individual. SWOT analysis is described in two by two grid.

When you spend the effort to do a SWOT analysis, you’ll have a solid plan to prioritize the things you need to do to develop your business.

You may think you already know everything you need to do to succeed, but a SWOT analysis will encourage us to look at the business in new ways and new aspects. You’ll look at your strengths and weaknesses, and how you can exploit those to take advantage of your market’s opportunities and challenges.

examples of swot analysis

Who would evaluate SWOT?

For a successful SWOT study, business owners and managers must be deeply involved. It’s not a task to assign to others.

Yet business leadership shouldn’t do the job alone either. For better results, gather a group of people with different viewpoints on the business. Choose people who represent various facets of your business, from sales and customer service to marketing and product creation.

Innovative firms even look outside their own internal ranks when performing a SWOT analysis and receiving consumer feedback to add their unique voice to the mix.

When you start or run your own company, you can always do a SWOT analysis. Enlist additional views from friends who know your business, your accountant, or even vendors and suppliers. The key is different viewpoints.

Existing businesses can use a SWOT analysis to evaluate their existing situation and determine a strategy for progress. But remember, trends are currently changing because you want to reassess your strategy, starting with a new SWOT analysis every six to twelve months.

To companies, a SWOT analysis is part of a business strategy. It will help codify a strategy to start on the right foot and know the way you want to go.

How to do Proper SWOT Analysis?

As I described above, you want a group of professionals to focus on a SWOT analysis. You don’t need an all-day break, though. One or two hours more than enough.

Gather people from various parts of the business and ensure you have members from both sides. You will find that different groups within your company will have completely different perspectives to make your SWOT analysis successful.

SWOT analysis is close to brainstorming sessions, and there are ways to develop them. I suggest giving everyone a pad of sticky-notes and quietly generating ideas to start things off. This avoids group-thinking and guarantees hearing all voices.

After 5-10 minutes of private brainstorming, put all the sticky-notes on the wall and bring together similar ideas. If anyone else’s idea triggers a new thought, let someone add additional notes at this stage.

When all the ideas are grouped, rate the ideas. I like using a voting system where everyone gets five or ten “votes” to disperse in whatever way they want. Sticky dots are suitable for this component of the exercise.

Depending on voting, you will have a prioritized list of ideas. The list is now for discussion and debate, of course, and everyone in the room will be able to make the final decision on priority. It is normally the CEO, but someone else in charge of corporate planning may be assigned.

You’ll want to pursue this method of generating ideas for each of your SWOT analyses’ four quadrants: strengths, weaknesses, opportunities, and risks.

Questions that inspire you’re thinking about SWOT Analysis?

Below are a few questions you can ask while developing your SWOT analysis. It can help illustrate every segment and inspire innovative thinking.


Strengths are internal, optimistic qualities. There are items beyond your power.

  • Which business processes succeed?
  • What assets does your team have, such as experience, network, expertise, skills, and reputation? What assets do you have, including equipment, customers, technology, cash, and patents?
  • Which are your strategic advantages over your competition?


Weaknesses are contributing factors to your strengths. There are things you will need to change to be successful.

  • Will your company need to be competitive?
  • Which company processes need improvement?
  • Does your business need tangible assets, such as capital or equipment?
  • There are holes in your team?
  • Is your place perfect for success?


Opportunities are external factors that are likely to lead to your performance.

  • Is your market growing consistently, and are there trends encouraging people to buy more of what you’re selling?
  • Are there upcoming events your company should take advantage of to develop the business?
  • Are there potential regulatory changes that could positively affect your company?
  • When your company is up and running, do consumers think about you?


Threats are external factors uncontrolled by you. You may want to consider putting in place contingency plans if they occur.

  • Would you have potential competitors in your market?
  • Can suppliers supply the raw materials you need at the rates you need?
  • Could future technology developments change how you do business?
  • Does consumer behavior shift in a way that could affect your business?
  • Are there industry developments that could threaten?

How to develop a successful strategy

Using SWOT Analysis to determine the current situation before deciding on any new approach.

Find out what’s going well, and what’s not. Ask yourself where you want to go, how to get there, and what could get in your way. These are major issues, and you’ll need a powerful but simple technique to help: SWOT Analysis.

This article, video, and infographic will help you discover what SWOT Analysis is, how to do one, and how to apply its benefits to the maximum.

How to SWOT Analysis

After you’ve explored all four elements of SWOT, you’ll undoubtedly face a long list of potential actions to take. You would want to build on your strengths, strengthen your vulnerable areas, escape challenges, and leverage any opportunity.

But, before you take action, look for possible relations between your matrix quadrants. Can you, for example, leverage your strengths to open up more opportunities? And, will more possibilities come by removing any of the weaknesses?

Now it’s time to prune and prioritize your proposals ruthlessly, so you can concentrate on the most important ones. Refine every argument for better comparisons. For example, accept only specific, verifiable statements such as “Cost advantage of $10 / ton in raw material x” rather than “Better value for money.”

Carry through the options you create later in the strategy formulation cycle and implement them at the right level – for example, at the level of a product or product line, rather than at the much vaguer level of the entire business.

Then use the SWOT Analysis with other planning methods ( e.g. USP Analysis then Core Competencies Analysis) to provide a detailed picture of the situation you ‘re dealing with.

SWOT Analysis Examples – Examples of SWOT Analysis

Imagine this scenario: Laura is the CEO of a small start-up consultancy and wants a clear picture of its current situation, deciding on a future growth strategy. She gathers her team and conducts the SWOT Analysis.

SWOT Analysis
Based on team research, Laura concludes that the key assets of the firm are its versatility, strategic competence, and low overheads. They offer excellent customer service to a fairly low client base.

The company’s weaknesses also contribute to its scale. Laura would need to invest in enriching skills of her staff by providing trainings. Additionally, she’ll need to concentrate on retention, so she won’t lose key team members.
Laura sees Opportunities to provide quick-response, good-value services to local businesses and local government organizations. The organization may be first to launch new goods and services, as its rivals are early adopters.

Threats need consultancy to keep up-to-date with technological shifts. It must also keep a close eye on its biggest rivals, despite its susceptibility to large-scale market shifts. To combat this, the company needs to target its ads on selected industry websites to get the full market exposure on a limited advertisement budget.

Live Examples of SWOT Analysis


SWOT Analysis is easy but useful to assess the strengths, weaknesses, opportunities, and threats of your organization.

It lets you build on what you’re doing well, fix what you’re missing, mitigate risks, and take full chances of success.

It can be used to formulate plans informally or more sophisticatedly as a serious strategy tool. You can also use it to consider your rivals, which will give you the knowledge you need to build a consistent and effective competitive position.

Consider the research practical and comprehensive. Apply it at the right level and, where necessary, add other option-generation resources.

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